Superlinkplus

What is Superlink?
Superlink offers a full package of turn-key solutions for achieving university development objectives in China market. With unparalleled experience and local market resources, Superlink has successfully supported institutions, including many Russell Group universities, to achieve balanced and sustainable growth by implementing highly effective market operations. Leveraging on latest mobile technology, Superlink has also established the one-of-its-kind mobile-based Superlink communication platform which significantly enhances the efficiency of two-way engagement between universities and market terminals across China.

Superlink provides customized marketing solutions for the following target customers:
University senior management
University recruitment department
University market and public relations department
Schools and faculties
Course leader
Functional departments such as admission, service, alumni, career and etc.

5 Steps to Solution

Step 1

Understand marketing demand or issues of university clients
Step 2

Analyse and explore key challenges in China
Step 3

Confirm the data/resouces/platforms needed for solving problems
Step 4

Formulate effective strategies and tactics
Step 5

Implement the plans for university clients

Analysis Models
Competitor analysis
Brand positioning
Student needs
Network motivation
Communication efficiency
Admission process experience

What has Superlink achieved?

Sustainable growth

All-round marketing campaign - China student number of client university grows by 5 times!
PhD campaign - newly-enrolled Chinese PhD students grew by 3 times in 2 years
International Foundation Programme campaign - new Chinese IFP student number grew by 4 times in 2 years

Faculty/school market growth

Bespoke marketing campaign for faculty/school/programme leading to significant growth and new competitive edge against peer institutions

Media/social media

Live-streaming campaign - 2 million views
Short-video campaign - 2 million views
Student vlog/video campaign - 1 million views
University brand campaign - 500,000+ search results (Search engine: Baidu.com)
Media advertorial campaigns - 3.2 million reads
Self-media matrix - 8 million total views
University social media account operation - 300k read times within 6 months since launching

Agent database

5,000+ agent counsellors registered in real name on Superlink platforms
1 live-streaming agent training = 200 times of agent visit
100,000+ monthly use times on WeChat mini-app of Superlink

University partnership

Brokered/facilitated partnerships with 985/211 universities in China

Government relationship

Introduce/facilitate relationship with national/regional government authorities in China